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Oxford Industries, Inc. Selects SAP to Streamline Global Financial Reporting

SAP® ERP Is the Software of Choice for Parent Company of Tommy Bahama® and Ben Sherman®

/noticias.info/ ORLANDO, Fla. - May 07, 2008 - SAP AG (NYSE: SAP) today announced that Oxford Industries, Inc. (NYSE: OXM) will replace its financial information systems with the SAP® ERP Financials solution. Oxford selected SAP as its software vendor of choice based on the company’s reputation for providing value in the retail industry, its proven platform that supports customers with global operations and the superior functionality of the product. The announcement was made at the co-located events SAPPHIRE® 2008 Orlando, SAP’s international customer conference, and the ASUG (America’s SAP Users’ Group) Annual Conference, both being held in Orlando, Florida, May 4-7.

Oxford Industries is an international apparel design, sourcing and marketing company with a diverse portfolio of brands and retail operations. Its primary business strategy is to develop and market compelling lifestyle brands, including Tommy Bahama® and Ben Sherman®, and to acquire additional lifestyle brands that fit its business model as suitable opportunities arise. SAP’s flagship enterprise resource planning (ERP) application, SAP ERP, provides a comprehensive financial management solution. With its seamless integration, the application will support Oxford’s strategy today and into the future.

“With SAP, we anticipate building an environment of robust and timely business insight,” said Tom Chubb, executive vice president, Oxford Industries, Inc. “To support our strategic objectives, Oxford will work with SAP to streamline global financial reporting with a planned rollout across our operations in the United States, the United Kingdom and Hong Kong.”

With SAP ERP Financials, Oxford will streamline data integration, simplify the reporting process, and gain the ability to easily view a single source of master data across the organization.

“Oxford Industries joins a growing list of apparel companies that are selecting SAP technology as the stable core platform to run their business,” said Peter Dunning, executive vice president, Strategic Industries, SAP. “SAP is proud to be the vendor of choice to support Oxford’s strategic business objectives.”

About Oxford Industries:
Oxford Industries, Inc. is a producer and marketer of branded and private label apparel for men, women and children. Oxford provides retailers and consumers with a wide variety of apparel products and services to suit their individual needs. Oxford’s brands include Tommy Bahama®, Indigo Palms®, Island Soft®, Ben Sherman®, Arnold Brant®, Ely & Walker® and Oxford Golf®. The Company also holds exclusive licenses to produce and sell certain product categories under the Tommy Hilfiger®, Nautica®, Geoffrey Beene®, Dockers®, Kenneth Cole® and O Oscar™ labels. Oxford's wholesale customers are found in every major channel of distribution, including national chains, specialty catalogs, mass merchants, department stores, specialty stores and Internet retailers. The Company also operates retail stores, restaurants and Internet websites for some of its brands.

Oxford’s stock has traded on the NYSE since 1964 under the symbol OXM. For more information, please visit our website at www.oxfordinc.com.

About SAP® for Retail
SAP is the leading provider of application solutions for the retail industry. SAP helps retailers of all sizes to understand, anticipate and inspire their customers, employees and shareholders by delivering results. The SAP® for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management - price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources. SAP allows companies to implement solutions in a step-by-step approach, and provides an easy, cost-effective means to connect information across the business. (Additional information at http://www.sap.com/retail/).

SAPPHIRE® 2008 Orlando and SAPPHIRE® 2008 Berlin
More than 15,000 customers, partners and technical experts are convening at SAPPHIRE 2008 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that create value beyond the four walls of the enterprise, to create “business beyond boundaries.” SAP’s premier educational and networking event, SAPPHIRE is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE® 2008 is being held in Orlando, Florida, May 4-7, and in Berlin, Germany, May 19-21, 2008. For more information, please visit www.sap.com/sapphire.

Based on the success of last year’s events, SAP and the Americas’ SAP Users’ Group (ASUG) are co-locating their premier events in Orlando, where the 2008 ASUG Annual Conference takes place May 4-7.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and podcasts from SAPPHIRE 2008 will be available in the event’s virtual newsroom at http://www.sapsapphire.com/usa2008/newsroom/index.htm. To view video stories on diverse topics, visit www.sap-tv.com. From this newly launched site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. No registration is required. To preview and request broadcast-standard video digitally or by tape, log on to www.thenewsmarket.com/sap, where registration and video is free to the media.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit www.sap.com)

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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