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MOTOROLA: Motorola Unveils Extensive Advanced Advertising Delivery Portfolio for Cable Operators

Motorola accelerates the delivery of personalized media experiences with advanced advertising solutions utilizing today’s core products

/noticias.info/ NEW ORLEANS, The Cable Show Booth #1405 – 18 May 2008 – Motorola (NYSE:MOT) today introduced its portfolio of advanced advertising delivery technologies for the cable industry that leverages both operators’ existing Motorola products as well as new product offerings to support a wide range of advertising initiatives. Motorola will demonstrate a cost effective solution that allows operators to offer targeted advertising that supports a wide variety of business models. The solution utilizes set-tops, on demand servers, advertising insertion equipment and switched digital video technology.

The Cable Show will mark the first time that Motorola presents its widely deployed, market leading solutions, such as the CherryPicker splicer, B-1™ Video Server, APEX advanced edge modulator, and next generation set tops, as an integrated media services platform with advanced advertising capability. Motorola is heavily focused on advertising solutions for its customers and has dedicated significant resources to make it efficiently deployable with current products while preserving a software-based path to future capabilities, thereby providing ease of mind for operators making capital investment decisions today.

Many operators already have most of the pieces in place today to create personalized media experiences with advanced advertising in their systems. As an example, operators can see the Motorola B-1 on demand platform and the Motorola switched digital video (SDV) solution configured to provide personalized video streams to individual set-top boxes, enabling targeted messaging. The solution will leverage the recently announced version of the CherryPicker CAP-1000 ad inserter/statmux and APEX 1000 edge QAM that enables operators to digitally insert hundreds of video ad streams simultaneously. In addition, the Motorola B-1 will be shown providing targeted, dynamic on demand advertising for Time-Shifted Television and VOD programming, as well as reconfigured to take the place of a traditional ad server for linear ad insertion. Motorola will also demonstrate client-based approaches to targeted and interactive advertising that leverage the DCX series set-top boxes.

“If you look at the product developments and acquisitions Motorola has made over the past couple of years, it becomes clear that we’ve built a powerhouse media services platform that serves as a foundation for delivering advanced advertising solutions to our customers” said Mark DePietro VP, Video Access Solutions for Motorola’s Home and networks Mobility business. “With Broadbus and the B-1 Video Server, our switched digital video solution, and the Terayon CherryPicker ad insertion equipment, Motorola has integrated the market’s most robust technologies for advertising and entertainment delivery.”

Motorola’s advanced advertising portfolio offers flexibility to operators through an array of options for both client-based and network-based advertising architectures. Depending on an operator’s roadmap, Motorola can design short-term and long-term solution strategies that will help customers develop new revenue streams in the evolving advertising market. notas_de_prensa_archivo